GENEVA MOTOR SHOW 2014
- 03 March 2014
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GENEVA MOTOR SHOW 2014
By Declan Glynn 02.03.2014
The most eclectic auto show on the planet, the Geneva Motor Show, is just around the corner and what a show it promises to be. The 2014 show is a relative return to normality, considering last year’s extravaganza of exotic cars like the Ferrari LaFerrari and Lamborghini Veneno. The wild stuff will still be there this year, but this Geneva show will offer a better balance of cars for all types of budgets. Where else can you find a Ssangyong sport-utility sitting alongside a Honda Civic Type R Concept and a €1-million Ferrari supercar. Europe’s first major international car show of the year comes at a time when automakers are beginning to see light at the end of the tunnel. Deliveries in the EU and EFTA market rose for the 5th consecutive month in January by 5% to around 968,000 vehicles and there has been a marked increase in registrations here in Ireland too.
Allow me now to introduce you to my a-z of new cars on show at Geneva this year.
Alfa Romeo will have 2 face-lifted models on display – the Alfa Mito QV small car
and their family car, the Giulietta QV. On a busy Audi stand will be the
face-lifted A1 & S1 Quattro, the A3 g-tron, A4, A5 & A6 Ultra models,
A8 L Security, RS4 Avant Nogaro, S3 Cabriolet and new TT Coupe.
Aston Martin will have 3 special editions on view – the V8 Vantage N430 plus Carbon Black and Carbon White versions of their magnificent DB9. British car manufacturer to the mega-rich, Bentley, will proudly display the Flying Spur V8, the face-lifted Continental GT Speed and the Mulsanne Birkin Edition. BMW fans will no longer have to wait to see the eagerly awaited new 2-Series Active Tourer as it will take pride of place on the BMW podium alongside the 4-Series Gran Coupe, the 4-Series GC Individual and the face-lifted X3. Citroen will showcase their new C4 Cactus, the new C1 supermini, the C5 CrossTour and the DS3 Racing Cabrio. Out of my budget, but on my wish-list, will be the Ferrari California T while, parent company Fiat display their new Freemont Cross and Panda 4X4.
Ford Focus Face-lift
The big news on the Ford stand will be the face-lifted Focus which will sport a new Aston-esque front grille to bring it in line with the Fiesta and next-generation Mondeo. Jaguar will display the XF R-Sport and the XFR-S Sportbrake (or estate, to you & me). American brand Jeep will launch their new Cherokee in EU specification and a new ‘baby’ SUV while Lamborghini will tempt the wealthy among us with their stunning Aventador Special and their new Huracan. Toyota’s luxury brand, Lexus, will show off their CT200h in EU specification along with their NX SUV and RCF Sport Edition. Mercedes-Benz will use the Geneva show to launch their mighty S-Class Coupe and V-Class people carrier. Nissan should woo the crowds with their eagerly anticipated new family car – rumoured to be called Almera once again – along with a face-lifted Juke and a GT-R Nismo EU Spec.
New Opel Astra OPC Extreme
Once again, Opel will have something for everyone with their display of new metal including the Adam Rocks supermini, the Astra OPC Extreme and the new Vivaro (commercial vehicle and people carrier). French firm, Peugeot, will use the show to display their new range of engines with the very latest cutting-edge technology along with their new 108 supermini and new 308 SW.
Little-known (in Europe anyway) Japanese car manufacturer, Qoros, will display their new ‘3’ Hatch and ‘3’ Estate which will be direct competition to the likes of the Ford Focus, VW Golf, Toyota Auris and many more. Range Rover will have their full range on show, but particular attention will be lavished on the Evoque special editions and their Defender as it enters the final phase of its life in its current form. As with its French rival, Peugeot, Renault will show off their new engine line-up, including a new 1.6L Diesel which will be available in most of their cars from here on along with a Clio RS Edition, new Twingo and new Trafic commercial & people carrier. Again for those with very deep pockets, Rolls Royce will present the Ghost-V, the Ghost II and the magnificent Waterspeed Phantom Coupe while Spanish firm, Seat, will try to steal sales away from the mainstream manufacturers with their new, multi-talented Leon range – including a sporty Cupra model. Czech brand Skoda (under VW ownership) will have their rugged Monte Carlo Editions, Octavia Scout and Octavia L&K gracing their stand at the show. Suzuki will have a reasonably quiet time on their stand as they have just one launch in the shape of their new supermini called Celerio. This car has been on sale for a while in their homeland of Japan, but is now being made available in EU specification for the first time. Toyota also have just one car to launch, the new Aygo supermini. Swedish brand Volvo will display several models currently available, but will have them dressed up as new Ocean Race Editions. There is a new XC90 due towards the end of this year, but it is too early for it to be shown so we will have to wait until the Frankfurt Motor Show in September to see it in the flesh. By all accounts it will be well worth waiting for as it showcases a new design language for Volvo.
Last, but by no means least, is VW who will display a face-lifted Scirocco, Polo and Polo Cross together with a new electric Golf called a GTE PHEV and a subtly redesigned Amarok 4wd.
Laong with all these production vehicles ther will be a stunning array of new concept models which will give us a glimpse of things to come from most of the major players in the automotive industry, so – if you can – do get your passport and get to the show in Geneva. It runs from March 6th to March 16th (inclusive) and promises to be a show to beat all other shows. I will be back in the weeks ahead to look back on the Geneva Motor Show 2014 and to review some of the more outlandish concepts that were on display. Until then…….Happy Motoring !!
Text by Declan Glynn