SEAT investment could be the boost we need

Every month for almost a year now we have been listening to reports telling us that car sales are down, this isn’t surprising as the sales of almost every sales item is down, what’s probably more depressing is the fact that we just accept it, blame the economy and wait for the next month’s report. But where will it all end, and is anyone doing anything to bring about change?

Well the good news is that there are companies who are willing to take a chance and push forward to end the dismay we’ve come to accept so easily. SEAT being one of them have announced their intention to increase their market share in Ireland to 3.5% and are putting their money where their mouth is, so to speak, with an investment of €20m.

The investment by parent company SEAT SA along with a new management team headed up by Adam Chamberlain formerly head of sales and marketing Volkswagen Ireland, is part of the plan for future success.

Of course the real key to better sales is a good product, SEAT do have a good reputation and now with newly introduced models like the Mii, Leon and Ibiza and more to come by the end of the year, they have a lot to offer. Couple that with an investment of around €4m into their new pricing structure, effective from 1st August, SEAT are passing on price reductions, or increasing the value of the product with better specification amounting to savings of between 5% and 15%.

They are also increasing their dealer network, if you want to sell more cars you obviously need more outlets, and SEAT are currently recruiting to grow their existing 18 dealerships to 25 by 2015. This expansion has already started with the announcement of four new dealers in Limerick, Galway, Westmeath and Dublin imminent.

Adam Chamberlain said: Our new pricing structure and finance offer will go a long way in appealing to motorists however once customers focus on our cars they will see the real difference SEAT has to offer is the high quality of spec we provide as standard on our core models including; alloys, fog lamps, Bluetooth and multimedia connectivity. Everyone at SEAT Ireland is really looking forward to the next six months as our new model range is unveiled in particular the new Leon and Toledo which will see the Company enter a brand new market segment. Supported by SEAT SA and the Volkswagen Group we are confident the next five years will see the establishment of a more dynamic, competitive and attractive SEAT brand in Ireland

For more information follow them on twitter @SEAT_cars_IRL