BMW on releasing their worldwide sales figures exclaimed “it’s been the best May ever”. Sales for the month were 156,957 for BMW, MINI and Rolls Royce, that’s an increase of just over 9000 for the same period last year or a percentage rise of 6.4. Also a total of 728,029 vehicles have been sold in the first five months of this year giving a rise of 9.1% from 2011.
Breaking the figures down shows growth in Asia at 41,289 for the month, with mainland China accounting for 27,815, which is an increase of 31.5%. Up to time of writing BMW and MINI have sold a combined 135,026 vehicles in Mainland China which is close to 35,000 more than the same period last year.
Ian Robertson, Member of the Board of Management, Sales and Marketing BMW, quoted:
Our vehicle portfolio continues to be in strong demand and once again we achieved record sales in the month of May. Exceptional new products such as the BMW 6 Series Gran Coupé, which we launched on the 1st of June, as well as the new BMW 7 Series, will continue to drive momentum. We are well on our way to achieving a new all-time high for sales in the year 2012
U.S. sales were up by 1,869 giving a total sales figure of 28,321 which is a 7.1% rise on May 2011, northern Europe experienced a plateau with figures down by 1.7% which is 1,294 less units, not really bad news considering most of the zone is experiencing an economic depression. In Germany there were 27,796 new BMW and MINI vehicles registered in May which equates to a fall of 5.3% on last year’s figure of 29,350.
There were some exceptions to the European drop off. For instance the UK is holding its own with a rise in sales of 8.9% bringing the total to 13,438 units, Austria took delivery of 2,137 giving a rise of 10.5% and the Netherlands had sales of 2,500 which was up by 33.8%.
Looking at some individual figures, the BMW 1 Series 5-door Hatch sold 14,748 in May, an increase of 59.4%
BMW 3 Series Saloon sold a total of 22,385, a less impressive increase of 12.3%, the X3 had 12,563 units sold in May, which was an increase of 23.4% of the 10,181 sold last year.
The 5 Series was up by 21.8% selling 32,236 vehicles and the 6 Series sold 2,011 units, increasing its sales by 1,165 compared to May last year.
MINI also looks to have had a good month with worldwide sales climbing by 5.5% to achieve a figure of 27,527, last year it was 26,104. It has performed well in China with 2,315, Japan came in at 1,330 and the U.S. which is its largest market increased its sales by 6.1% to 6,153. To date MINI yearly sales are up by 7.9% with total sales so far at 119,532 units.
It wasn’t all good news as BMW Motorrad, the motorcycle side of BMW, sales were down by 8.8% for May, but holding on to a year to date increase of 0.3% from 2011.
All figures at a glance:
|In May 2012||Comp. to previous year||Up to/incl. May 2012||Comp. to previous year|
|BMW Group Automobiles||156,957||+6.4%||728,029||+9.1%|
See BMW at bmw.ie or Twitter @BMWGroup
By Simon Manley