One off custom Mini Roadster raises €54,000 at charity auction

A Mini Roadster customised by Italian Vogue editor Franca Sozzani has sold at the AIDS Solidarity Gala auction for €54,000 with all proceeds going towards HIV projects.

The exterior of the Roadster is finished in matt purple with an intricate floral design and gold Mini rally stripes, the interior has a matching floral design on the leather seats, and the floral design continues across the dash with all circular elements finished in brass trim.

Sozzani says the inspiration for the overall design comes from a memory of a time when influential ladies drove convertibles wearing elegant floral print scarves. Being the UN Goodwill Ambassador for Fashion 4 Development has also played a part in the design, Sozzani said:

Flowers are a symbol of joy and life. And the Life Ball is always fighting for life and joy