Summer Launch for New Peugeot 208

Peugeot will launch its eagerly awaited 208 super-mini on 30th June in Ireland. The new hatchback from Peugeot draws on all the strengths and successes of Peugeot’s iconic 205, the 206 and the European best-selling 207. With the launch of 208, Peugeot aims to reclaim leadership of the competitive small car in Europe next year.

The 208 adopts the new Peugeot style lines seen on the new Peugeot 508 and facelift 308. Sporting a floating grille, newly sculpted lights and boomerang rear lamps, the new Peugeot 208 appears sporty and athletic.

Smaller on the outside than 207 (7cm shorter and 1cm lower), 208 offers more room inside for rear passengers (+5cm at the knees) and a more generous boot (+15dm3 in volume). It weighs on average 110kg less than 207, leading to lower CO2 emissions and lower fuel consumption.

The 208’s interior will see a true break from what has gone before. An elevated instrument panel positioned directly in front of the driver gives information at a glance whilst a small steering wheel adds to driving enjoyment.

Available in both 3-door and 5-door hatchback and with a choice of three trims, Access, Active and Allure, all 208 models will come equipped with ESP and six airbags. 80% of sales are expected to be Active level two models.

The 208 engine range for Ireland will include a 1.0 litre 68bhp petrol model (99g/CO2), a 1.2 litre 82bhp petrol model (104g/CO2), a 1.4 litre 68bhp HDi diesel model (98g/CO2) and a 1.4 litre 68bhp eHDi diesel model (87g/CO2) with Stop Start technology. 65% of sales are expected to be petrol models. Achieving average CO2 emissions of 34g/km lower than the 207, the 208 will take the lead in its segment for lowest CO2 emissions.

Peugeot has entered a new era in terms of eco-design with the 208 and 25% of the materials used to construct the new car will be sourced from recycled materials. A world first, the 208’s rear bumper and its fan assembly will be made using recycled materials, permitting a saving in manufacturing of 1600 tonnes of fuel a year.

Des Cannon, Peugeot Sales and Marketing Director said, “The 208 was unveiled as a World Premier at the Geneva Motor Show last month and has since drawn much interest from eagerly awaiting customers. We aim to register 300 units from July to December of this year and have a target of 1200 units in 2013, the first full year of sales. Peugeot’s new 208 will indeed boost our market share to over 4% next year.”

Prices and standard specification will be announced closer to the launch.