The Audi Group in the fiscal year 2011: new records for deliveries, revenue and profit
- 05 March 2012
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The Audi Group once again set records for deliveries, revenue and key earnings data in the fiscal year 2011.
The brand sold more than 1.3 million cars in the past year, at the same time increasing revenue to €44.1 billion. Operating profit for the Audi Group rose to over €5.3 billion in the past fiscal year and the operating return on sales climbed from 9.4 to 12.1 percent.
In Ireland, Audi maintained its position as premium market leader for the third consecutive year, delivering a total of 3,400 units to Irish customers. This figure represented a significant year-on-year increase of 23 percent.
Andrew Doyle, Managing Director of Audi Ireland commented, “2011 was an extremely successful year for Audi in Ireland and all over the world, a success we plan to emulate in 2012. Year-to-date we have maintained our position as premium market leader and with our incredible product line-up and our investment in developing a world-class dealer network in Ireland, we will ensure this position is maintained for a fourth consecutive year.”
Rupert Stadler, Chairman of the Board of Management of AUDI AG: “Never before have we had such a large increase in deliveries in a single year. 2011 was the most successful year in the history of our company. We want to continue on this path in 2012 and grow more strongly than the market as a whole.” Experts predict the overall car market worldwide to grow by around 4 percent this year.
2011 was a record year for Audi with regard to key performance indicators. For example, the number of Audi vehicles delivered increased by 19.2 percent or approximately 210,000 to 1,302,659 (2010: 1,092,411). Company revenue increased at a much higher rate than sales, by 24.4 percent to €44.1 (35.4) billion.
The Audi Group improved its operating profit by a little over 60 percent to more than €5.3 (3.3) billion. Operating return on sales rose from 9.4 percent in 2010 to 12.1 percent in 2011. Axel Strotbek, Member of the Board of Management of AUDI AG for Finance and Organization, confirms the qualitative growth strategy: “With this rate of return ratios, the Audi Group is one of the most profitable companies in the automotive industry.”
In addition to the increase in volume, the higher-quality model mix also had a very positive impact on revenue and profit development. For example, the share of revenue generated by the A6, A7, A8 and Q7 model series, also known as the C- and D-segments (full-size and luxury segments), rose from 25 to 38 percent between 2009 and 2011. At the same time, Audi has successfully continued expanding its model range in the lower segments since last year with the A1.