Renault launches 2012 Floride – the Feeling of the ‘60s with Modern Glamour


Launched in 1959, the Floride was a car with instant appeal. Its attractive body colours and pure, flowing lines, designed by Italy’s Ghia and Frua, gave it a cool, sophisticated look. It was driven by a number of stars of the day.

Originally presented as the ”Dauphine GT” at the Geneva Motor Show in 1958, the Floride took on its definitive form on the Renault stand in Paris in October of the same year. It was a car that truly embodied this seductive and carefree era.

The Floride also had a “fairy godmother” in film star Brigitte Bardot.


“The wind in your hair, the sun on your face and a bright smile when you head for the sunshine and open air… Get away from it all with a young, sparkling, sophisticated car…” The lighthearted tone of this advert underlined the carefree mood of the 1960s, the heyday of the Floride.


When Bardot got behind the wheel of the Renault Floride another icon was born!

The now legendary ivory convertible with red leather interior became known for its powers of seduction, classiness, film star glamour and downright sexiness.


Roll on 2012 – Renault introduces the Megane Coupe Cabriolet Floride….


This limited edition hard top has refined glamour; its sensual lines incorporating the original colors –  ivory and fiery red. Floride also dons the famous “Floride” badge, the retro graphics and ivory 17” alloy wheels.


Fifty years on, the spirit of the legendary Floride returns.


Inside, the elegant red leather studded ivory reminds us of the allure and sophistication of the Bardot days.


The Floride badge on the dashboard and the famous “f” which, like a gem, adorns the floor mats and gear knob, completes this unique and intriguing motor.


The Renault Megane Coupe Cabriolet Floride is a limited edition and can be ordered from your local Renault Dealer. Price on request.



Specifications of the 2012 model include….


©      Limited edition model with numbered plaque

©      Exclusive ivory metallic paint

©      Red/Ivory leather steering wheel

©      Red/Ivory leather seats

©      17″ “ivory diamond” alloy wheels

©      Arkamys radio with Bluetooth, CD and MP3

©      Rear parking sensors

©      Automatic windscreen wipers and headlights

©      Hands Free Renault Card

©      110 BHP with 6 speed gear box