New Audi A1 Sportback – Function meets form

· New 5 door, 5 seat variant of top-selling, multi award winning Audi A1 family now available to order in Ireland.

· Full five seat capability available with increase in headroom and shoulder-room despite similar footprint dimensions.

· Available to order now priced from €19,910 ex works. Audi Finance PCP available from just €229 per month.

· Upgrades available with Sport and S Line versions.

· 4 punchy TDI/TFSI power plants available with power outputs varying between 85 and 185 brake horsepower. 1.6TDI with sub 100g Co2 emissions champions efficiency in the range.

· Option of full roof paint finish in contrasting colour – exclusive to Sportback


Function meets form. Audi Ireland today announced the launch date and pricing for the new Sportback 5-door version of its hugely successful sub-compact A1 model. Launched initially in 3 door hatchback format in October 2010, the A1 quickly picked up numerous awards and accolades which assisted it in topping the premium A0 segment in 2011 with sales of 420 units. Five-door, five-seat versatility meets exemplary quality, efficiency and technological sophistication in the new A1 Sportback, an even more user-friendly addition to the acclaimed premium sub-compact range that will become available in Ireland at the end of February 2012. Pricing will start at €20,510* OTR

Maintaining the 3 door hatchbacks innovative, eye catching design, the A1 Sportback is actually six millimetres taller and six millimetres wider, and inside offers slightly more head room and shoulder room as a result. It also makes provision for an extra passenger – up to three can pass through its rear doors and take a seat, each of them protected by a headrest and a full three-point seatbelt. Luggage compartment capacity is on a par with the three-door A1 (best in class) at 270 litres with the backrests of the standard split/folding rear seat in place or 920 litres with the seat folded.

Like its 3 door hatchback sibling, the A1 Sportback is equipped as befitting an Audi premium hatchback. Alloy wheels, air conditioning, front and rear electric windows, latest generation ESP with axle lock differential, remote central locking, chorus radio system with CD player, electric mirrors, split folding rear seats and sports steering wheel are fitted to all versions as standard. For those wishing to personalise their A1, equipment upgrades are available. Sport and S Line versions will be available to order from launch. Sport model additions include larger diameter alloy wheels, sports suspension, sports seats, leather covered steering wheel and a driver’s information system, while S line versions upgrade with extras such as an exclusive S line exterior treatment including 17-inch alloy wheels, S line sports suspension, Xenon lights and leather and sprint cloth combination upholstery.

Several neat touches enable the A1 Sportback to carve out its own unique character in the A1 family. Sportback exclusive 17” alloy wheels, Samoa Orange exterior paint finish and garnet red seat upholstery are available on the Sportback model only. Optionally, Audi will paint the roof line – the roof arch, the roof and the roof spoiler – in one of three contrasting colours.

Audi expect the majority of buyers to select either the petrol 1.2TFSI with 85 bhp or the diesel 1.6TDI with 90 bhp. The 1.2TFSI delivers 85 bhp and 160NM of torque via the 5-speed manual transmission. The same unit offers surprising power with efficiency, 0-100km/h takes just 11.9 seconds yet emissions sit at just 118g. The 90 bhp 1.6-litre TDI is the entry diesel engine option, and via a five-speed manual gearbox or 7 speed S-Tronic uses its impressive 230Nm torque output to power the A1 to 100km/h in 11.6 seconds and on to a 182 km/h top speed, while retaining the potential to achieve 74.3mpg economy with emissions of 99g/km. Diesel customers can upgrade to two further TDI engines with 105 and 143* brake horsepower whilst petrol buyers can upgrade to the powerful 1.4TFSI available with either 125 or 185 horsepower respectively.

When the A1 was initially launched in 2010, it became an overnight success story both in Ireland and in Europe. Key to this success is its exceptional levels of build quality and equipment in a car that is still the first German manufactured premium car to be priced under €20,000. With credit conditions in the banking sector still turbulent, Audi’s innovative finance product, PCP (personal contract plan), has prospered. The Personal Contract Plan (PCP) gives you flexible finance options and the convenience of a guaranteed future value (GFV) for your new Audi. This personal contract plan is based on a hire purchase agreement with a difference. It allows you to use the equity in the future value of your Audi to reduce your monthly payments and avail of a shorter termed agreement. The A1 Sportback is available from just €229 per month on a PCP plan.

Andrew Doyle, Managing Director of Audi Ireland commented, “The new Audi A1 Sportback creates a new chapter in the success story of the Audi A1, marrying 5-door, 5-seat practicality with leading fuel efficiency, which highlights our company’s expertise in design and engineering. The Audi A1 SB improves our product offering in the A0 segment following a successful launch of the A1 3dr in September 2010. This compact premium vehicle with an entry price of just €19,910 is sporty, youthful and individual, offering four efficient engines and different colour schemes with numerous customisation options for all drivers.”

* 2.0TDI 143 launches in summer 2012.