Alfa Romeo: First Premium Brand with a Five-Year Warranty
- 30 November 2011
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Alfa Romeo Ireland is introducing a new five-year, 100,000km warranty, complete with five years roadside assistance cover, that will be standard on all vehicles bought in Ireland from January 2012 onwards.
This makes Alfa Romeo the first premium manufacturer to offer such a lengthy and comprehensive warranty package and will give the owners of new Alfa Romeo vehicles added peace of mind in these uncertain economic times.
The five-year warranty package also underscores Alfa Romeo’s confidence in the quality and robustness of the vehicles it produces, and will also help ensure strong resale values as the warranty can be transferred to subsequent owners provided the vehicles are maintained according the service schedule by authorised service agents.
Alfa Romeo also expects the new warranty to give its vehicles an edge with business users and fleet operators who will now be better able to predict the running costs and future value of Alfa Romeo vehicles. In addition to a five-year warranty, all Alfa Romeos offer low fuel consumption and low road tax thanks to their award-winning and advanced engines.
According to Adrian C. Walsh, managing director of FIAT Group Automobiles Ireland:
“This is the next stage in the resurgence of Alfa Romeo in Ireland. We have competitive and exciting vehicles in the new Alfa Giulietta and revised Alfa MiTo; we have a re-energised and enthusiastic dealer network behind us and now we have a better warranty than any of our rivals which should finally dispel any reservations people may have about the quality of Alfa Romeo vehicles.”