Ford say the Evos is a “new generation of models”
- 13 September 2011
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J Mays, Group Vice President, Design and Chief Creative Officer unveiling the new Ford Evos concept at the Frankfurt Motorshow today.
The Ford Evos Concept previews a new global design language for the next generation of Ford cars. The company’s first truly global design DNA was created as a key part of the One Ford product strategy, and signals a significant transformation of the Ford brand. Developed in a collaborative process by Ford’s global design team, it provides a framework to guide the creation of new products for Ford’s future model portfolio worldwide.
“The momentum of Ford’s global product plan is building fast, and this new design DNA provides a clear direction for a whole new generation of models,” said J Mays.