A7 shoot behind the scenes

Quite literally thousands of you took a look at Callum’s A7 photos, what we didn’t know, Callum was snapping away when we were shooting the video.

So while you’re waiting to see the results of our film (which is out this week) here’s what happens behind the scenes on the shoot which took place in the morning and night at locations around Laois.


Bob reads some notes on the boot

yes that's a boot

Going for the crane shot

This is a take!Action!

Speaking to cameras at night


The A7 doesn't drive, it waits

Stand here and do this