Alfa Romeo Ireland answer VW, in the best way
- 08 October 2010
- 1 Comment
I got a press release today that I thought was one of the best I’ve read all year, I’m very happy to publish it word for word, enjoy.
“Alfa Romeo Ireland Responds to Comments Made by
VW’s Ferdinand Piëch at the Paris Motorshow
The chairman of Volkswagen, Ferdinand Piëch, publically stated his desire to acquire the iconic Alfa Romeo brand at the Paris Motorshow last week. However, we at Alfa Romeo Ireland believes his comments may have been misconstrued. Mr. Piëch, like thousands of other Alfa Romeo fans around the world, may simply have been expressing his desire to own an Alfa Romeo, most likely the all-new Giulietta – a car which Top Gear Magazine says “might just be the best car that Alfa has built in its 100 years of existence.” After all, the Giulietta offers the sort of quality and refinement Mr. Piëch is well accustomed in his products, but with that extra dash of desirability that you only get with an Alfa Romeo.
The 73-year old also seems prepared to wait a long time for his new Giulietta. “Time works in our favour on such a deal,” he was heard to comment. “Ask me again in two years’ time.” However, Alfa Romeo Ireland would like Mr. Piëch to know that although demand for the Giulietta is likely to push Alfa Romeo’s sales beyond 150,000 in 2011 (keeping the brand on target for sales of 300,000 by 2014 as outlined by Chief Executive Sergio Marchionne in Fiat Group Automobile’s five-year business plan announced last April) there are no supply issues with the Giulietta and he can actually have one today if he so wishes. Nor will waiting two years help Mr. Piëch negotiate a better price for his new Giulietta. At €19,995 for the entry-level 1.4 TB 120hp Turismo, the Giulietta is already one of the best value family cars on sale today.
In conclusion, Alfa Romeo Ireland would like to thank Mr. Piëch for his interest and suggests that he visit www.alfaromeo.ie to find his nearest dealer, request a brochure or configure the Alfa Romeo of his dreams.”
Hats off Alfa Romeo Ireland, best press release of the year!